Posted on

The rise of social media motivates BRAC to perform their social duties through SCVNGR


(Image from:
This picture displays the large generation gap between children and parents today.

Before reading this blog, please watch this quick video. The conversations shown, although they are humorous and over exaggerated, give you a good look at how social media is transforming our world:
A Social Media Cartoon Break

New technology has created a drastic transformation in our society. People now use social media to get their news, talk to their friends and pretty much whatever else they would like to do without having to leave their couch. These recent inventions have started to affect local communities, jobs and overall lifestyles. Before, most families would have one computer in their household. This one computer would maybe have internet access, maybe not. New technology and innovations have evolved so quickly and overwhelmingly overtime that they have started to transform human nature. Now, not only do all of our computers and laptops have internet access, most of all our cell phones include this access too.

Cellular devices have become the main source of communication in our society. These devices do not strictly carry out one specific function. Smartphones are now able to play the role as a map, radio, television, video game- you name it, the list goes on and on.

When I was growing up, I didn’t have access to a cell phone until I was 14 years old. Today, 6-year-old kids not only own cell phones, but iPads and Macbooks as well. Talk about drastic. When I was six, I still got excited to go to Toys R Us and Chuck E. Cheese.


(Image from:

This was back in my day.


(Image from:

This is today.

Social Media has gone through several transitions in the last century. From AIM to Myspace to Facebook; now Twitter, YouTube, Instagram and Tumblr account for some of the highest used social media networks ever made. I’ve included a parody video for the movie, “The Social Network” that previews a comical take on how Facebook got started: The Social Network Trailer Cartoon Parody.


Like I’ve explained before, Baton Rouge Area Chamber and SpotlightBR are using a new type of social media application that is not as wide-spread as the ones I listed before, but still extremely useful. SCVNGR, the geolocation-based mobile gaming application is attached to other apps. SCVNGR is used for geo-tracking and promoting local venues by the use of treks. The two partnering companies are hoping to carry out a successful and effective campaign by using this new, unique social media outlet.

BRAC and SpotlightBR’s main goal is to enhance the attractiveness of Baton Rouge and increase the visibility of this historic and unique city. The “Creative Capital of the South” represents the Baton Rouge area and promotes events through Twitter. If you would like to know more about this organization that celebrates “innovation, research and development, entrepreneurship, arts and culture” in the Baton Rouge area, follow

(Image from:

CCOTS uses hash tags, a popular and great feature on Twitter, on a daily basis to promote specific events in the area.

Don’t forget to follow @SpotlightBR2013 to keep track of our exciting journey in hopes of making Baton Rouge a better place to live.

Thanks for reading,

Bailey Bigler

Follow me: @BaileyBigler_

One response to “The rise of social media motivates BRAC to perform their social duties through SCVNGR

  1. Bailey,
    I started reminiscing on my childhood and thought about the major changes that have taken place in the past 20 years. Our family didn’t even get a desktop computer until I was 10 years old. Now each of my family members owns their own computer along with a smartphone. Our technology is evolving at a very quick pace. My sister, who is ten years younger than me, doesn’t communicate with her friends the same way I used to. Every time I see her she teaches me the new latest and greatest technology in which her friends use to communicate.
    Are we really communicating though? I think we are communicating with others when we use social media, but are we engaging with them. The definition of communication is evolving with this rampant change in technology. Public relations professionals use social media to communicate with their customers but I think they are becoming more challenged when it comes to building relationships. Brands must make their name stick out from the rest.
    With the growing technology public relations professionals must make authenticity their upmost priority to build their relationships. They are connecting with more people than the past but they still must engage with each of them on a personal level.
    Feel free to follow me on Twitter @alexmarimouton or LinkedIn at Alexandra Mouton.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s