This picture shows some of the basic steps in being successful. Click on the following links to get the 411 on what these words entail.
To be successful, you must understand the underlying basics in any job you may want. Growing up, you may have envisioned your self as an astronaut or a firefighter, same rules apply to whatever you set out to do.
In this blog, I am going to start off by explaining the definitions of the following terms: Stewardship, civic engagement and social responsibility. Thats the boring part. I will then go into depth about why they are important for success and give a little sneak peak on how SpotlightBR has been using them and what we have been up to recently.
So first there is stewardship, it is the conducting, supervising or managing of something. So what does that mean? It is the responsibility needed to maintain the progress in your work, in our case, to create a successful campaign. To be a steward, you must carry out what you have set forth to do in a timely manner.
This picture is kind of silly, but it shows how I feel about the public relations field. To love what you are doing makes it easier to complete specific jobs that need to be done.
Social responsibility is all about developing positive relationships. The relationship you or your company have with society is crucial. How you display yourself and brand yourself could either work at your advantage or be an ultimate deal breaker.
Here is a more modern example. A public relations professional has many different public perceptions. The social responsibility of the worker is key to how people see you or your company.
Last year, I was in Danny Shipka’s PR class, and he used to always talk about the stereotypes for this field of work. When he asked people, “why do you think you will be good in the PR field,” the number one answer was, “I’m a people person.” But that is not what public relations is about. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends on.
Civic engagement is working to make a difference in the society and developing the combination of knowledge, skills, values and motivation to make that difference. To establish, maintain and/or enhance relationships with publics is a major key to success, if not survival. You have to be able to motivate, modify and maintain attitudes, behavior and information of the targeted audience, internal as well as external.
Knowing what you are talking about and getting involved in communities in order motivate them could ultimately lead to your success. You need to know your target audience and engage them to trust and believe you and your brand.
SpotlightBR has began the process of improving the nightlife in Baton Rouge. We have started researching all of the different venues to promote the unique nightlife in this city. Along with the three concepts I just explained, we are beginning to focus on relationship building and maintenance with BRAC, environmental scanning in the Baton Rouge area and boundary spanning to help with the public in perceiving SpotlightBR as a credible source.
We have made a Twitter for our group, so if you want to follow our progress and see whats fun at night in the good ol’ city of Baton Rouge, follow SpotlightBR Twitter
Thanks for reading,