Partnering with BRAC gives new insight to the PR world


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My public relations writing class this semester has taught me more than I could have ever imagined. Although the work has contributed to my all nighters, stress and maybe even a few tears, it has been full of memorable lessons and experiences.This service-learning course has started to give me confidence; the confidence that I need for graduating LSU this December. For the first time since I’ve been here at LSU, I have actually started to feel like I’m ready for the real world. Throughout this semester, I have gotten a sneak peak of what it is like to be in the PR field.

Now, lets go back to the beginning of my time here at LSU. I’ll tell you the truth, when I used to schedule my classes every semester, I was one of the many students who immediately logged on to Rate My Professor or University Tools to find out what classes were the simplest and which teachers were the easiest. I’ll admit, starting out at college, I was terrified of any challenge. But look at me now, challenging professors, like Dr. Jensen Moore-Copple, are the ones I hope for. What is the point of even paying money to go to college, especially students like me who are out of state, if you don’t have a professor who challenges you and brings out your full potential.

How the times have changed… I guess this is what growing up feels like.

I could go on and on about this particular subject, but I want to get down to the main reason why I am sharing this blog with you all. Although this PR writing class contains an overwhelming workload that could make a person want to pull all of their hair out, it teaches students how to use time management and to stay organized, which are vital for anyone.

Service-learning can be seen as a method where students learn and develop skills through actively participating in the community. I became involved with service-learning in high school. When I lived in Texas, I attended Ross S. Sterling in Baytown, Texas and was chosen to be in an unforgettable organization known as PALS, which stands for peer assistance leadership service. The select students in PALS  got the opportunity to travel every day of the week to different elementary and junior high schools in town to mentor younger students and become role models for them.


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My service-learning course now is much different, but still brings me the same joy that PALS did. Like I have explained before in previous blogs, my group, SpotlightBR, consists of myself, Alexandria Mouton, Karen Nelson and Ramon Hardy. We are assisting BRAC in promoting and bringing attention to the fun and unique activities to do  at night in the Baton Rouge area. This partnership has not only taught me how service-learning works and the tactful ways to help out my community, it has given me a new insight on how I see the public relations field all together.

Public relations is all about stewardship, civic engagement and social responsibility. In my recent blog I explained these terms in more depth, so if you are unsure of what these duties are all about, just click here.

Working with BRAC has started to show me that PR is kind of a necessity for all organizations. Like we have seen in the media so many times in the past, one screw up can truly ruin a brand. Look at BP. I am not saying that PR is a way to cover up mistakes, but PR professionals offer companies and organizations a way to communicate to publics. Who doesn’t make mistakes? No one. But when you represent a brand, one slip alters many opinions. People in our society have become very hard to persuade and once a brand is seen in negative light, bringing back that positive image is extremely difficult.


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BRAC doesn’t have a negative reputation or anything, but their brand is not very recognizable. That’s how PR could lend assistance to this specific nonprofit organization.Visibility is key in our society today. We have so many different sources to communicate with audiences and having someone very media savvy is important.


Roux House in Downtown Baton Rouge

My group SpotlightBR intends to bring this visibility to the Baton Rouge nightlife using SCVNGR. We will also demonstrate stewardship, civic engagement and social responsibility throughout our work.

Thanks for reading.

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